Voices for Vaccines is a parent-led organization that serves as a catalyst to spark positive parent-to-parent conversations about vaccines and the diseases they prevent by supporting communities, building networks, and developing fact-based content that enables parents to make healthy, informed decisions about vaccination for their children and their communities.
Background
Voices for Vaccines is a long-time Purrly Digital website hosting and maintenance client that was ready to update and modernize their website. They wanted a new, easy-to-use editing interface, and more flexibility to create different types of content (podcasts, free courses, toolkits, etc.).
Solution
Purrly Digital worked with the designs and content provided by Voices for Vaccines to build out the new site in WordPress. We created templates to make it easy to keep the site updated, and led trainings for staff and interns on how to enter and manage content. Custom development features include interactive features and workflows to help streamline content management.
During the site build we focused on transforming hidden content previously buried in images and PDFs into easily accessible, on-page resources. This approach eliminated the need for users to download files, improved search engine optimization, and ensured greater accessibility for individuals using screen readers.
As a maintenance client, Voices for Vaccines can count on us to monitor their site, keep it working smoothly, and help anytime with questions they send to our service desk.
Post-launch Content Strategy, Search Engine Optimization and Paid Search
With a small staff, Voices for Vaccines doesn’t always have the time to analyze search data, review reports, and develop new strategies to drive traffic to their site. That’s where Purrly Digital’s flexible digital marketing and website optimization services can fit in to help clients like Voices for Vaccines set and achieve their goals.
On a monthly basis under a flexible, ad hoc contract we review data related to site search, traffic, and authority to ensure Voices for Vaccines is gaining organic traffic with search engine optimization (SEO). We also regularly review and test the user experience on the site, assisting with content strategy and maintenance, making sure site users can find their way around the site easily and get the facts they need to make informed health decisions.
Purrly Digital also helped this client sign up for and manage their Google Ads Grant, giving their nonprofit $10,000 a month in free search advertising to help people searching for critical information on vaccines find facts and credible information.
Read more about our ongoing relationship with Voices for Vaccines.
