Search Engine Optimization (SEO) is neither mystical nor magical. It's a blend of guidelines and…
This post is part of our Website Best Practices Series. At Purrly Digital, we have built websites for nearly two decades for clients of all sizes, and with that experience, we want to help you avoid the most common mistakes we’ve seen. We regularly update these posts and encourage you to contact us if you have any questions or need advice specific to your site.
HTTPS websites, which are sites using SSL certificates, used to be reserved for sites collecting private data, but that’s no longer the case today. All websites should now have SSL certificates to comply with pushes from Google and Firefox for greater security on the web.
Installing a SSL certificate on your site is important for:
- Security of your communications with your visitor
- Search Engine Optimization (SEO)
- Preventing your visitors from seeing a browser warning that your site is “not secure”
This small, and inexpensive (or free), step gives your visitors a boost in confidence when they see your site is secure. Even if you’re not collecting credit cards or sensitive data on your contact forms, you should have an SSL certificate in place to just allow you the flexibility to easily add those features at any point.
And for more on SSL certificates, read more here: Do You REALLY Need an SSL Certificate?
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