Retainers are unfair… so we changed them

One of the first thoughts I had when starting Purrly Digital was that we were going to offer nonprofit and small business clients an alternative to the typical retainer contract for web development work.

With payment approvals and multi-year contracts the idea of a retainer can make sense for a large organization with a lot of different projects. Having a consistent expense is also easier for finance departments managing large budgets.

Small businesses and nonprofits are different. Small organizations operate on tighter margins and don’t always have the budget to spend on a retainer.

If you haven’t been part of a retainer agreement with a development shop or agency before, they are typically offered as a fixed monthly cost. The smallest package usually offered, and the one small organizations often purchase includes about 10 hours of your development team’s time each month. At that level, you won’t even qualify for a discount on rates from most agencies… it’s just too small of a contract for them to consider.

The worst part is when you work with a typical agency retainer, they keep the money on all the hours you never use. This urgency and short time frame can make it difficult for your organization or small business to be strategic and efficient with your website and marketing budget.

Purrly is different – flexible retainer agreements

Instead of offering monthly “use them or lose them” hours through a fixed retainer, we provide clear pricing for our packages, project estimates, and the option for monthly ad-hoc agreements. Monthly ad-hoc time can be used for any of our services and unlike retainers, you only pay for the time it takes us to actually do the work.

Transparency pricing promise

Our transparency promise means you will know where every quarter-hour of our time was spent and you get a free, quick estimate for all your requests. It’s important to us that you fully understand what you’re agreeing to and what you’re paying for when you work with Purrly Digital.

Strategic and efficient budget use

We care about our clients’ success, we can help you develop a plan for how to most efficiently use your budget, so you can prioritize the updates that will have the most impact and scale your online presence as you grow. 

Want to know what we can help you do online?  Schedule a free consultation.